diff --git a/docs/config.md b/docs/config.md
index 65e8291bb6..cd4eddcaef 100644
--- a/docs/config.md
+++ b/docs/config.md
@@ -211,16 +211,20 @@ Starting with `branding`, the following subproperties are available:
 2. `auth_header_logo_url`: A URL to the logo used on the login, registration, etc pages.
 3. `auth_footer_links`: A list of links to add to the footer during login, registration, etc. Each entry must have a `text` and
    `url` property.
-4. `title_template`: A template string that can be used to configure the title of the application.
-5. `title_template_in_room`: A template string that can be used to configure the title of the application. This applies while
-    the client is viewing a Matrix room.
 
 
+4. `title_template`: A template string that can be used to configure the title of the application when not viewing a room.
+5. `title_template_in_room`: A template string that can be used to configure the title of the application when viewing a room
+
 #### `title_template` vars
 
-- `subtitle`
-- `room_name`
-- `brand`
+- `brand` The name of the web app, as configured by the `brand` config value.
+- `room_name` The friendly name of a room. Only applicable to `title_template_in_room`.
+- `status` The client's status, repesented as. 
+  - The notification count, when at least one room is unread.
+  - "*" when no rooms are unread, but notifications are not muted.
+  - "Offline", when the client is offline.
+  - "", when the client isn't logged in or notifications are muted.
 
 `embedded_pages` can be configured as such:
 
diff --git a/src/IConfigOptions.ts b/src/IConfigOptions.ts
index bbb377e07b..bbed4c9722 100644
--- a/src/IConfigOptions.ts
+++ b/src/IConfigOptions.ts
@@ -50,6 +50,8 @@ export interface IConfigOptions {
         welcome_background_url?: string | string[]; // chosen at random if array
         auth_header_logo_url?: string;
         auth_footer_links?: { text: string; url: string }[];
+        title_template?: string;
+        title_template_in_room?: string;
     };
 
     force_verification?: boolean; // if true, users must verify new logins
diff --git a/src/components/structures/MatrixChat.tsx b/src/components/structures/MatrixChat.tsx
index 9d3114c67c..ea65224454 100644
--- a/src/components/structures/MatrixChat.tsx
+++ b/src/components/structures/MatrixChat.tsx
@@ -226,6 +226,9 @@ export default class MatrixChat extends React.PureComponent<IProps, IState> {
     private subTitleStatus: string;
     private prevWindowWidth: number;
 
+    private readonly titleTemplate: string;
+    private readonly titleTemplateInRoom: string;
+
     private readonly loggedInView = createRef<LoggedInViewType>();
     private dispatcherRef?: string;
     private themeWatcher?: ThemeWatcher;
@@ -279,6 +282,9 @@ export default class MatrixChat extends React.PureComponent<IProps, IState> {
         // object field used for tracking the status info appended to the title tag.
         // we don't do it as react state as i'm scared about triggering needless react refreshes.
         this.subTitleStatus = "";
+
+        this.titleTemplate = props.config.branding?.title_template ?? '$brand $status';
+        this.titleTemplateInRoom = props.config.branding?.title_template_in_room ?? '$brand $status | $room_name';
     }
 
     /**
@@ -1941,21 +1947,32 @@ export default class MatrixChat extends React.PureComponent<IProps, IState> {
         });
     }
 
-    private setPageSubtitle(subtitle = ""): void {
+    private setPageSubtitle(): void {
+        const params: {
+            $brand: string,
+            $status: string,
+            $room_name: string|undefined,
+        } = {
+            $brand: SdkConfig.get().brand,
+            $status: this.subTitleStatus,
+            $room_name: undefined,
+        };
+
         if (this.state.currentRoomId) {
             const client = MatrixClientPeg.get();
             const room = client?.getRoom(this.state.currentRoomId);
             if (room) {
-                subtitle = `${this.subTitleStatus} | ${room.name} ${subtitle}`;
+                params.$room_name = room.name;
             }
-        } else {
-            subtitle = `${this.subTitleStatus} ${subtitle}`;
         }
+        
+        const titleTemplate = params.$room_name ? this.titleTemplateInRoom : this.titleTemplate;
 
-        const title = `${SdkConfig.get().brand} ${subtitle}`;
+        const title = Object.entries(params).reduce(
+            (title: string, [key, value]) => title.replaceAll(key, (value ?? '').replaceAll('$', '$_DLR$')), titleTemplate);
 
         if (document.title !== title) {
-            document.title = title;
+            document.title = title.replaceAll('$_DLR$', '$');
         }
     }